DisclosureMailFit compares email marketing tools using their official pricing and feature data, updated automatically. We may earn a commission from links on this page, which doesn't affect how tools are ranked.
MailFit
MailFit/ Real estate agents

Best email marketing software for Real estate agents2026

Last updated

Real estate agents live on follow-up: nurturing leads, staying in touch with past clients, and automating drip campaigns. We ranked platforms by automation, contact management, and pricing as your contact list grows.

Top of the list

ActiveCampaign

from $19/mo

Stands out for marketing automation with unlimited actions (plus+). Best for small-business, ecommerce, agencies.

See the full breakdown →

The shortlist

  1. 01ActiveCampaignfrom $19/mo
  2. 02Brevofrom $9/mo
  3. 03GetResponsefrom $19/mo
  4. 04MailerLitefrom $12/mo

Side-by-side comparison

ToolStarting priceFree tierKey featuresBest for
ActiveCampaign$19/moNo
  • Marketing automation with unlimited actions (Plus+)
  • Active Intelligence AI
  • Drag-and-drop email designer
small-business, ecommerce, agenciesVisit
Brevo$9/moYes
  • Volume-based pricing (charged by emails sent, not contacts)
  • Email + SMS + WhatsApp campaigns
  • Marketing automation (Business plan)
small-business, ecommerce, large-lists-low-volumeVisit
GetResponse$19/moYes
  • Email marketing with unlimited monthly sends
  • Marketing automation workflows
  • Website & landing page builder
small-business, course-sellers, ecommerceVisit
MailerLite$12/moYes
  • Drag-and-drop & visual automation builder
  • Website and landing page builder
  • Digital product sales
creators, small-business, ecommerceVisit

Scroll the table sideways on small screens. Prices are starting list prices and scale with list size.

How each tool fits real estate agents

ActiveCampaign

Full details →
Best for
Agents who want a combined CRM and email automation platform in one tool, since ActiveCampaign includes CRM and contact management alongside marketing automation and over 1,000 integrations.
Not ideal for
Agents on a tight budget or those who want a free tier to test the tool, as there is no permanent free plan and several tier prices are not publicly listed.

Brevo

Full details →
Best for
Agents with large contact lists who send emails infrequently, since Brevo charges by emails sent rather than by number of contacts stored, and offers a free plan for up to 300 emails per day.
Not ideal for
Agents who need marketing automation on entry-level pricing, as that feature is only available on the Business plan, whose price is not publicly listed.

GetResponse

Full details →
Best for
Agents who want to pair email marketing with landing pages or a website builder without paying extra, since those features are included in the paid plans starting at $19 per month.
Not ideal for
Agents who want a fully unrestricted free tier, as the free plan adds a GetResponse badge to emails and offers limited access compared to paid plans.

MailerLite

Full details →
Best for
Newer agents or solo agents with smaller lists who want to start at no cost, since MailerLite's free plan supports up to 250 subscribers and 2,500 emails per month with two seats.
Not ideal for
Agents who need a built-in CRM alongside their email tool, as CRM functionality is not listed among MailerLite's features.

Data sources

methodology →

Pricing for each tool is taken from its official pricing page and refreshed automatically. Always confirm the current price on the vendor's site before signing up — pricing changes often.