DisclosureMailFit compares email marketing tools using their official pricing and feature data, updated automatically. We may earn a commission from links on this page, which doesn't affect how tools are ranked.
MailFit
MailFit/ E-commerce

Best email marketing software for E-commerce2026

Last updated

Online stores need email tools that recover abandoned carts, segment customers by purchase behavior, and automate post-purchase flows. We compared platforms on automation depth, e-commerce integrations, and pricing as your contact list scales.

Top of the list

ActiveCampaign

from $19/mo

Stands out for marketing automation with unlimited actions (plus+). Best for small-business, ecommerce, agencies.

Read the full review →

The shortlist

  1. 01ActiveCampaignfrom $19/mo
  2. 02GetResponsefrom $19/mo
  3. 03Moosendfrom $20/mo
  4. 04Brevofrom $9/mo
  5. 05MailerLitefrom $12/mo

Side-by-side comparison

ToolStarting priceFree tierKey featuresBest for
ActiveCampaign$19/moNo
  • Marketing automation with unlimited actions (Plus+)
  • Active Intelligence AI
  • Drag-and-drop email designer
small-business, ecommerce, agenciesVisit
GetResponse$19/moYes
  • Email marketing with unlimited monthly sends
  • Marketing automation workflows
  • Website & landing page builder
small-business, course-sellers, ecommerceVisit
Moosend$20/moNo
  • Unlimited email campaigns and sends
  • Marketing automation workflows
  • Landing pages and subscription forms
small-business, ecommerce, newslettersVisit
Brevo$9/moYes
  • Volume-based pricing (charged by emails sent, not contacts)
  • Email + SMS + WhatsApp campaigns
  • Marketing automation (Business plan)
small-business, ecommerce, large-lists-low-volumeVisit
MailerLite$12/moYes
  • Drag-and-drop & visual automation builder
  • Website and landing page builder
  • Digital product sales
creators, small-business, ecommerceVisit

Scroll the table sideways on small screens. Prices are starting list prices and scale with list size.

How each tool fits e-commerce

ActiveCampaign

Full review →
Best for
E-commerce businesses that need deep automation — the Plus plan and above offer unlimited automation actions and 1,000+ integrations to connect a store's existing tech stack.
Not ideal for
Sellers who want a free tier to start with, as ActiveCampaign has no permanent free plan — only a free trial and 30-day money-back guarantee.

GetResponse

Full review →
Best for
E-commerce stores that want abandoned cart recovery built in, available on the Marketer plan at $59/month for 1,000 contacts with unlimited automation.
Not ideal for
Budget-focused sellers who need a fully functional free tier, as the free plan is limited and adds a GetResponse badge to emails.

Moosend

Full review →
Best for
Small e-commerce operations looking for unlimited sends and automation workflows from the entry-level Pro plan starting at $20/month for 500 contacts.
Not ideal for
Stores that need a wide integration ecosystem, as Moosend lists 80+ integrations — fewer than some alternatives in this comparison.

Brevo

Full review →
Best for
E-commerce merchants with large contact lists who send at moderate volume, since Brevo charges by emails sent rather than contacts stored — the free plan stores unlimited contacts.
Not ideal for
Stores that need marketing automation without upgrading, as automation is only available on the Business plan, whose price is not publicly listed per volume tier.

MailerLite

Full review →
Best for
Early-stage e-commerce sellers who want to start free — the free plan supports up to 250 subscribers and 2,500 emails per month with access to the automation builder.
Not ideal for
Larger stores needing unlimited seats and 24/7 live chat support without moving to the Power plan at $25/month, as lower tiers cap the number of seats.

Data sources

methodology →

Pricing for each tool is taken from its official pricing page and refreshed automatically. Always confirm the current price on the vendor's site before signing up — pricing changes often.