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MailFit
MailFit/ Authors & writers

Best email marketing software for Authors & writers2026

Last updated

Authors build a readership around reader magnets, launch sequences, and ongoing updates between books. The right tool makes it easy to deliver a free chapter, automate a welcome series, and grow a list without per-contact pricing getting in the way. We compared platforms on free tiers, automation, and how price scales with your reader list.

Top of the list

Kit

from $33/mo · free tier

Stands out for visual automation builder. Best for creators, newsletter-operators, course-sellers.

Read the full review →

The shortlist

  1. 01Kitfrom $33/mo
  2. 02MailerLitefrom $12/mo
  3. 03beehiivfrom $43/mo
  4. 04AWeberfrom $15/mo

Side-by-side comparison

ToolStarting priceFree tierKey featuresBest for
Kit$33/moYes
  • Visual automation builder
  • Unlimited landing pages & forms
  • Audience tagging & segmentation
creators, newsletter-operators, course-sellersVisit
MailerLite$12/moYes
  • Drag-and-drop & visual automation builder
  • Website and landing page builder
  • Digital product sales
creators, small-business, ecommerceVisit
beehiiv$43/moYes
  • Built for newsletters with website + podcast hosting
  • Ad network & boosts for monetization
  • Paid subscriptions with 0% take rate (paid plans)
newsletter-operators, creators, media-publishersVisit
AWeber$15/moYes
  • Drag-and-drop email builder with AI subject-line help
  • Unlimited email lists and segments (Plus)
  • Landing pages and sign-up forms
small-business, bloggers, creatorsVisit

Scroll the table sideways on small screens. Prices are starting list prices and scale with list size.

How each tool fits authors & writers

Kit

Full review →
Best for
Authors who want to sell digital products or paid newsletters directly from their email tool, since Kit includes built-in digital product and paid newsletter sales along with unlimited landing pages on paid plans.
Not ideal for
Writers who only need a basic free tier and have more than 1,000 subscribers, since the paid Creator plan starts at $33/month at 1,000 subscribers and costs rise with list size.

MailerLite

Full review →
Best for
Writers just starting out who want a low-cost entry point, since the free tier supports up to 250 subscribers and the first paid tier starts at $12/month, making it one of the more affordable options in this list.
Not ideal for
Authors with a very small list who need more than 250 subscribers on a free plan, since the free tier is capped at 250 subscribers and 2,500 emails per month.

beehiiv

Full review →
Best for
Newsletter-focused writers who want a generous free tier and built-in monetization tools, since the free Launch plan supports up to 2,500 subscribers with unlimited sends, and paid plans include an ad network and 0% take rate on paid subscriptions.
Not ideal for
Authors who want to remove beehiiv branding without paying a premium, since branding removal is only available on the Max plan at $96/month.

AWeber

Full review →
Best for
Bloggers and writers who value around-the-clock support and want a straightforward setup, since AWeber offers 24/7 customer support and includes a 'Done For You' option where AWeber's team builds the email system.
Not ideal for
Authors who need confirmed, clearly published free-tier limits before signing up, since AWeber's free plan details carry a note to verify current limits directly on their site.

Data sources

methodology →

Pricing for each tool is taken from its official pricing page and refreshed automatically. Always confirm the current price on the vendor's site before signing up — pricing changes often.