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MailFit
MailFit/ HubSpot alternatives

The best HubSpot alternatives2026

Last updated

HubSpot bundles a CRM with email and marketing automation, but the paid Marketing Hub tiers get expensive quickly and add complexity many small teams don't need. If you mainly want email plus automation — with a CRM attached but without enterprise pricing — these alternatives are worth a look. We compared them on starting price, free tier, automation, and built-in CRM.

Top alternative

ActiveCampaign

from $19/mo

Stands out for marketing automation with unlimited actions (plus+). Best for small-business, ecommerce, agencies.

Read the full review →

HubSpot alternatives at a glance

  1. 01ActiveCampaignfrom $19/mo
  2. 02Brevofrom $9/mo
  3. 03GetResponsefrom $19/mo
  4. 04MailerLitefrom $12/mo

Side-by-side comparison

ToolStarting priceFree tierKey featuresBest for
ActiveCampaign$19/moNo
  • Marketing automation with unlimited actions (Plus+)
  • Active Intelligence AI
  • Drag-and-drop email designer
small-business, ecommerce, agenciesVisit
Brevo$9/moYes
  • Volume-based pricing (charged by emails sent, not contacts)
  • Email + SMS + WhatsApp campaigns
  • Marketing automation (Business plan)
small-business, ecommerce, large-lists-low-volumeVisit
GetResponse$19/moYes
  • Email marketing with unlimited monthly sends
  • Marketing automation workflows
  • Website & landing page builder
small-business, course-sellers, ecommerceVisit
MailerLite$12/moYes
  • Drag-and-drop & visual automation builder
  • Website and landing page builder
  • Digital product sales
creators, small-business, ecommerceVisit

Prices are starting list prices and scale with list size. Confirm current pricing on each vendor's site before switching.

How each compares as a HubSpot alternative

ActiveCampaign

Full review →
Best for
Small businesses and agencies that need deep marketing automation, because Plus and higher plans offer unlimited automation actions alongside a built-in CRM and 1,000+ integrations.
Not ideal for
Teams that want to try before they buy on a permanent free plan — ActiveCampaign has no free tier, only a free trial and a 30-day money-back guarantee.

Brevo

Full review →
Best for
Businesses with large contact lists but low monthly send volumes, because Brevo charges by emails sent rather than contacts stored, and a free plan allows up to 300 emails per day with unlimited contacts.
Not ideal for
Teams that need marketing automation on a budget, since that feature is only available on the Business plan, whose price is not publicly listed at a fixed rate.

GetResponse

Full review →
Best for
Course creators and small businesses that want email marketing, automation, and an online course platform in one tool, since the Creator plan includes a course builder for up to 500 students alongside unlimited sends.
Not ideal for
Users who need more than one automation workflow without upgrading, since the Starter plan at $19/month is limited to a single automation workflow.

MailerLite

Full review →
Best for
Creators and small businesses starting out who want a free plan with automation included, since the free tier supports up to 250 subscribers and 2,500 emails per month with access to the visual automation builder.
Not ideal for
Teams that need 24/7 live chat support without paying for the top tier, as live chat is only available on the Power plan at $25/month.

Data sources

methodology →

Pricing for each tool is taken from its official pricing page and refreshed automatically. Always confirm the current price on the vendor's site before signing up — pricing changes often.